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Corporate Dubai 2005
is supported by a fully comprehensive and multimedia marketing
campaign, both locally in Dubai and internationally, ensuring
a broad range of top investors, speakers, delegates and
officials will attend the event.
Press
Releases
Corporate
Dubai 2005
is marketed to potential delegates and sponsors through
targeted advertising and editorial content in the Gulf
and international media.
Organisations
and Associations
Corporate
Dubai 2005
is heavily marketed through the commercial representative
offices and foreign embassies as well as to members of
business associations and Government bodies both in the
UAE and around the world.
Telemarketing
Through
carefully chosen agents and a dedicated professional sales
team leading companies will be contacted
directly to secure the attendance of key decision makers.
Direct
Mailing
The
content and format of our conferences are further promoted
through direct mailing of brochures to the global industry
and key organizations. This involves a targeted campaign
based on our extensive internal databases to all organisations,
associations, embassies, consulates, government bodies
and other related firms. In
addition to this widespread and targeted direct mailing
the events will be prefaced throughout the year by substantial
above the line promotional, press and advertising activity
- carried out across all media and in conjunction with
our unmatched global network of local media partners.
E-mail
/ Fax Campaigns
The
direct mailing campaign is backed up by focused e-mail
and fax campaigns with regular updates on the profile
and participants at the conferences. These
act as constant reminders of the event and are an ideal
medium through which to announce new information, promote
sponsors and profile individual companies.
Newsletter
Our portal provides 250,000 registered users with e-newsletters,
delivered fortnightly.
Trade
Publications
Corporate
Dubai 2005
is supported by local and international publications.
Working closely with
industry publications and media partners, extensive advertising
and editorial campaigns will be strategically positioned
throughout the year for maximum impact. There
will be a series of advertisements and press releases
undertaken in local and international press in the lead
up to the event.
Website
The
Corporate Dubai 2005 website,
www.corporatedubai.com
will be a major source of information for delegates. It
covers all information concerned with the conference itself
such as list of delegates, speaker biographies, the program,
venues, travel and accommodation details as well containing
much other useful information and links relating to Dubai,
the economy, investment opportunities and projects.
Press
Conferences
Preceding
the conference several pre- event press conferences will
be held to give more details about the event, forthcoming
government announcements and a precise schedule of the
opening.
Radio/Television
Campaigns
In
the weeks leading up to the press conferences the marketing
effort intensifies with news coverage on local and national
radio and television further publicizing the forthcoming
event.
Newspapers
To
ensure maximum exposure and editorial coverage for the
period leading up to the event, and during the event,
we build strong relations with national, regional and
international business newspapers through use of a strong
PR agency in Dubai as well as the support from our partners
in the Dubai Government offices.
Public
Relations Activity
A
series of PR activities before, during and after the event
will alert regional and international press agencies about
the event.
We will
help you GENERATE quality business leads.
We will help you INCREASE your regional profile.
We will help you CREATE new business opportunities.
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